![Dietrich Mateschitz, marketing genius behind the energy drink Red Bull and Formula 1 team owner – obituary Dietrich Mateschitz, marketing genius behind the energy drink Red Bull and Formula 1 team owner – obituary](https://www.telegraph.co.uk/content/dam/obituaries/2022/10/23/TELEMMGLPICT000313714400_trans_NvBQzQNjv4BqgAlh3uZqJyVpD0q9WHrSvk8FchWZRD3tSYOiRwPjWDo.jpeg)
Dietrich Mateschitz, marketing genius behind the energy drink Red Bull and Formula 1 team owner – obituary
![While Red Bull Was Giving You Wings, It Was Giving Dietrich Mateschitz An $8 Billion Fortune | Mass migration, People around the world, Fitness advice While Red Bull Was Giving You Wings, It Was Giving Dietrich Mateschitz An $8 Billion Fortune | Mass migration, People around the world, Fitness advice](https://i.pinimg.com/originals/eb/d5/bc/ebd5bcd1afcb5d985289dd1980cc3faf.jpg)
While Red Bull Was Giving You Wings, It Was Giving Dietrich Mateschitz An $8 Billion Fortune | Mass migration, People around the world, Fitness advice
![Billionaire Red Bull owner Dietrich Mateschitz, who claimed to drink 10 cans of energy drink a day, dies at 78 | Fox Business Billionaire Red Bull owner Dietrich Mateschitz, who claimed to drink 10 cans of energy drink a day, dies at 78 | Fox Business](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2022/10/0/0/red-bull-thumb.jpg?ve=1&tl=1)
Billionaire Red Bull owner Dietrich Mateschitz, who claimed to drink 10 cans of energy drink a day, dies at 78 | Fox Business
![The chairman of Red Bull, Austrian Dietrich Mateschitz, arrives with an unidentified woman at the paddock at the Circuit de Catalunya in Montmelo near Barcelona, Spain, 13 May 2012. The Grand Prix The chairman of Red Bull, Austrian Dietrich Mateschitz, arrives with an unidentified woman at the paddock at the Circuit de Catalunya in Montmelo near Barcelona, Spain, 13 May 2012. The Grand Prix](https://c8.alamy.com/comp/D625TY/the-chairman-of-red-bull-austrian-dietrich-mateschitz-arrives-with-D625TY.jpg)
The chairman of Red Bull, Austrian Dietrich Mateschitz, arrives with an unidentified woman at the paddock at the Circuit de Catalunya in Montmelo near Barcelona, Spain, 13 May 2012. The Grand Prix
![Dietrich Mateschitz dead at 78: Billionaire Red Bull F1 chief and RB Leipzig founder passes away after long illness | The US Sun Dietrich Mateschitz dead at 78: Billionaire Red Bull F1 chief and RB Leipzig founder passes away after long illness | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/10/germany-red-bull-racing-talks-18015429.jpg)