Razer - You've probably seen some new effects on the Razer BlackWidow Chroma (http://rzr.to/Zgnxq or http://rzr.to/QdCRn) lately. Pretty soon you'll be able to set these badass Chroma lighting effects up for yourself.
Chroma Profiles – UnrealHero
How to control the lighting of your Razer peripherals - The Verge